The Most Advanced Digital Advertising Platform
This changes everything
With Ontheline's AdStor ad delivery system, advertisers get the most advanced targeting tools while safeguarding consumer's privacy.
Traditional Demographics
Marketers can reach mass audiences based on traditional demographics including age, gender, income, education, and geographic location. With AdStor, you can take your targeting even further. Instead of "women ages 18-24" which is a widely disparate segment of the population, AdStor lets you delivery your ads to specific audiences such as "women who turn 21 in the next month".
Targeting that delivers an average 22% increased ROI
Tested with over 17,000,000 consumers our advertising technologies increase return on investment (ROI) because we're finally bringing the promise of one-to-one marketing to the Internet.
For instance, a restaurant can deliver ads and offers to various age groups based on their best selling menu items in each age range. Instead of delivery an ad to anyone ages 18-34, one client delivered different offers to ages 18-20, 21-23, 24-29, 30-33, 34-39, and 40-48. They further targeted the ads based on geographic distance to their locations, including residence locations and work locations, and scheduled ad delivery for offices within 1,000 feet of the location and with ads appearing between 10am - 12:30pm to target the working lunch crowd. They targeted residences within the same zip code as the location and delivered ads from 11:00am to 7pm. The results: advertising ROI increased 32% and sales increased 41%.
In another case, a computer manufacturer was able to reach a target market of men and women, ages 34-53, who lived in zip codes where higher than average technology sales occur. Further targeting by approximate value of the individual's residence, whether they had children or not, and what type of operating system the inividual used, led to a 19% ROI.
Reach your current customers
With AdStor's datamatching feature, a company can match their existing customer databases against our members to deliver advertising and offers that encourages repeat buying. For example, an automotive company that has 100,000 leases expiring in Q3, can upload those customer names, addresses, email addresses, and details of the current lease (ex. make, model, year, color) and AdStor delivers ads based on these factors one or two quarters before the leases expire. The ads can be personalized based on the person's name, vehicle, preferred color, and can include monetary offers which can be improved via our LykeBox technology, While this may sound intrusive, member information is kept confidential until such time the member clicks on the ad or offer to directly engage with the advertiser. The results: ROI up 23% and lease renewals with datamatching compared with direct mail and banner ads, was up 29%.
Go as wide or as near as you need
Tailor AdStor to your preferences and goals with customizable settings and features. Want a mass market audience, that's easy. Want to reach people in 12 European Union nations but not all EU member states? Done. Want to target a specific zip code or Congressional district or specific distance from a location? Done, done, and done. Want to reach 21 year olds the week they turn 21? Easy. AdStor lets you realized the Internet's promise of easy and affordable one-to-one marketing.
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